03 October 2017


2017 Red Kettle Campaign looking for bell ringers

Nick Ragner
Public Relations Coordinator
(608)782-6126 x239

LA CROSSE – The Salvation Army is once again calling upon the public to help raise dollars by spreading Christmas cheer.

On Saturday, November 11th – The Salvation Army will kick-off its bell ringing portion of the 2017 Red Kettle Campaign.  The Campaign raises approximately one-third of The Salvation Army’s annual budget, funding various daily, monthly, and seasonal programs.  In 2016, more than $925,000 was raised – setting a Campaign record in La Crosse.  This year, The Salvation Army has set a goal of $949,500 to meet the needs of La Crosse County.

“We need to make our goal to continue running our day-to-day operations,” said Nick Ragner of The Salvation Army of La Crosse. “Even though we had a great 2016, we failed to meet our goal and while we still offered everything we did before the Campaign, it came with a few challenges.”

Throughout the Campaign, The Salvation Army of La Crosse will heavily rely on volunteers to fill more than 3,400 bell ringing shifts at more than 20 different sites in La Crosse, Onalaska, and Holmen.  Each shift is two hours long and falls between 10:00am and 8:00pm.  There are also limited bell ringing opportunities in West Salem and Bangor.

“Without bell ringers, sites will likely receive little to no donations,” said Ragner. “Just a few hours of spreading Christmas cheer can help us feed a family, or offer our shelter services to someone that has nowhere else to go.”

Bell ringers can sign up for shifts by going to www.SalvationArmyLaCrosse.org or by contacting The Salvation Army’s Volunteer Coordinator: Alex Riley (P: 608-782-6126 x226 E: alex_riley@usc.salvationarmy.org). 

Bell ringing runs through Saturday, December 23rd. The Red Kettle Campaign, as a whole, runs from November 4th, 2017 through January 31st, 2018.